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Roboadvisor 🤖

A roboadvisor is an automated investment platform that uses algorithms to create and manage investment portfolios. It's a digital alternative to traditional human financial advisors.


When you sign up for a roboadvisor, you'll answer questions about your financial goals, risk tolerance, and investment timeline. Then, the platform will suggest a portfolio of investments, based on your responses.

Roboadvisors are able to offer much lower fees than traditional financial advisors, since they don't require human interaction.

Roboadvisors are a good option for investors who want to start building a diversified investment portfolio without paying high fees. However, roboadvisors may not be suitable for complex investment strategies or unique financial situations.


Is Roboadvisor approach right for you?

Using a roboadvisors may be the right approach for you, if:


  • You understand the importance of investing and want to get started, but would prefer to leave it to the professionals.

  • Your finances are straight forward and you want to keep your fees low, while taking advantage of automated investing options.

  • You're scared about getting started or making a mistake.

Doesn't sound like you? Check out the other approaches here!

How to choose a roboadvisor

When you are ready to choose a roboadvisor, consider the following:

  • Fees - look for a roboadvisor with low fees that align with your investment strategy.

  • Investment options - depending on what type of investments types or account types you are interested in, make sure that the roboadvisor offers the products that you want for yourself. For example, if you want a Roth IRA, but the roboadvisor doesn’t offer it, then you have to look elsewhere.

  • Minimum investment requirement - Make sure the minimum investment required by the roboadvisor is something you can afford. Some roboadvisors offer different tiers of service with different minimums, so consider the best match for you.

  • User experience - Although it may be difficult to see the full user experience without signing up for an account; however, you can read reviews by others or check with friends on their experiences.

  • Investment strategy - Look for a roboadvisor with a clear investment stragety that fits you and a track record of success.

  • Security - Make sure the roboadvisor uses advanced security measures to protect your personal and financial information.


Take your time to research and compare different options to find the roboadvisor that best fits you. Like your checking account, once you set it up…most people don’t like constantly making changes.

Note: Be sure to choose a brokerage firm that is a member of the Securities Investor Protection Corporation (SIPC), which is a non-profit organization created by the U.S. Congress to protect investors in the event of a brokerage firm’s failure. SIPC protection applies to the custody of securities and cash in a brokerage account, up to certain limits. Specifically, SIPC will protect up to $500,000 of securities and cash, with a maximum of $250,000 in cash, per customer, per account. However, SIPC does not protect against losses due to market fluctuations or other investment losses.

Finanli Curations

Our curations include companies that we use and/or recommend to our friends and families.

Curated list may include affiliate companies that compensate us, if you sign up for their products or services using our affiliate links. However, this does not influence our evaluations. Our opinions are our own. This list is not comprehensive and is for informational purposes only.

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